About Aventropy
Senior product designfor complex workflows
Aventropy is a UK design consultancy for B2B product teams with complex workflows, and for new businesses establishing their digital presence. Every engagement is led by our founder, Marian Cozma.
The experience behind Aventropy
Senior-led, from firstcall to handover
Every engagement is led by our founder, Marian Cozma, so you work with senior experience from the first call to the handover. Learn more about Marian
More than ten years
Product design across banking, pensions, telecoms, enterprise software, recruitment and automotive, from early concepts to live platforms.
Engineering roots
A background in front-end engineering, so recommendations account for how they will be built and effort estimates hold up.
Leadership and mentoring
Experience leading and mentoring design teams, and running the reviews and standards that keep work consistent.
What we bring
The principles behindevery engagement
The same principles apply whatever the size of the engagement.
Find the real problem
We separate what the evidence shows from what’s assumed, so effort goes where design can help most.
Make trade-offs visible
Options, risks and decisions are written down, so product, design and engineering move together.
Design every state
Empty, loading, error and permission states are part of the design, not left for engineers to guess.
Where the experience comes from
Experience acrossfive industries
Multi-role products across five sectors, many of them regulated. Each case study states what was delivered and what was measured.
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Financial services
Customer journeys and the decisions behind them.
- Conversational bankingResearch & concept design
- Financial dashboardsReleased to customers
- Supervisory controlsRedesign delivered
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Enterprise technology
Tools for creating and managing digital experiences.
- Enterprise eventsDesign specifications delivered
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Automotive
Vehicle discovery, comparison and reservation.
- Automotive salesExperience concept
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Telecoms
Connected purchasing, account and self-service journeys.
- Broadband self-serviceImplemented in production
- Telecoms platformImplemented in production
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Recruitment
Employer commerce, from product choice to purchase.
- Recruiter commerceImplemented in code
Across the work
Connected
expertise
Process
- Discovery
- Research
- Journey mapping
- User testing
Design
- Complex workflows
- Information architecture
- Interaction design
- Design systems
Technology
- Conversational AI
- Responsive web
- HTML / CSS / JavaScript
- Oracle Commerce
Projects from Marian Cozma’s contract and permanent roles, as listed on LinkedIn.
View all workFeedback
Feedback from people ourfounder has worked with
Feedback from clients and from product, delivery and design leaders, shared directly and on LinkedIn. Read more on mcozma.com
“It’s a real strength that his artefacts communicate not just what has been designed, but equally why.”
“A real strength of Marian is his understanding of what the customer wants and balancing that with the business stakeholders’ vision of the feature.”
“He works well with delivery teams, absorbing technical input, negotiating solutions and ensuring that deliverables are aligned with the design.”
The company
The companybehind Aventropy
Aventropy is the trading name of CMARC IT SOLUTIONS LTD, registered in England and Wales (10233258). Company details, confidentiality and how we handle your data are on Working with us.
Your next step
Talk to us aboutyour project
Tell us what your team needs to improve, or what you’re launching. We’ll recommend the right scope and starting point.